An absolute novelty arriving in the next competition weekend: the men’s Serie A Volleyball League will present “Soundtrack Volley”, a rights-free music library specially created to be the soundtrack of Serie A matches, and which will relieve clubs and athletes from increasingly pressing copyrights related to music in sports arenas.
Composed and produced by professional musicians and under the supervision of the artistic director Marco Caronna, the “Soundtrack Volley” will accompany enthusiasts at various times: in the arenas, with tracks dedicated to starting six, entry into the field, time out and much more, but also during the week, with melodies specially conceived for social networks, highlights and videos of all kinds. 101 pieces of music produced ad hoc and free of rights are already available to speakers, DJs, press offices, social managers, video makers and other insiders, who will no longer have to worry about the rights associated with the songs.
In fact, the initiative will save from the point of view of copyrights on the music that resonates in the arenas: the “Soundtrack Volley” will in fact make it possible not to incur reports or fines related to background audio in videos broadcast on the internet and in particular on social networks.
“We decided to turn a critical issue into an opportunity – explained the President of the Serie A Volleyball League Massimo Righi – the issue of suspensions and blocks of our clubs’ social accounts was becoming unsustainable. We have chosen to dare, to “create our music”. An idea that in one fell swoop will give peace of mind to our societies, will be able to save costs related to copyrights and, last but not least, will make the experience of our fans even more unique. In the last year, the social network accounts of various clubs and some players have received reports, suspensions and even risked blocking or deletion because in these videos a song to which they had not paid for the rights resonated, albeit in the background. We have also been informed of fans who still receive “claims” for the music captured by artificial intelligence even if only in short amateur shots in the pre-match warm-up. I wondered for a long time how other sports were dealing with the sync rights issue and, seeing their immobility, we decided to take action to avoid breaking the law.”