Allianz Powervolley Milano is expanding its digital presence and is now officially active on LinkedIn. For the company, whose flagship team is a volleyball team in the Italian SuperLega, this marks a further step in strengthening its professional identity and enhancing the network of companies and partners that support it. Teamwork, therefore, is not only on the volleyball court but also in a context where relationships matter as much as ranking points.
LinkedIn, a social network dedicated to work and professionals, has become a strategic tool for every brand: over 1 billion users globally use it to create connections, develop opportunities, and consolidate their reputation. The numbers speak for themselves: 80% of business decision-makers say they use LinkedIn to make purchasing decisions, while 58% of B2B marketers consider it the channel with the best return on investment. Visual and video content, which is growing rapidly (+20% in uploads and +36% in views in the last year according to Reuters), generates extremely high engagement: posts with images get 98% more comments, while videos are shared twenty times more than other formats.
