Volleyball World launches partnership with Lega Pallavolo Serie A
Five-year partnership with renowned Italian Volleyball League confirmed
Volleyball World, as part of its global expansion of volleyball, is proud to announce a ground-breaking partnership with the Lega Pallavolo Serie A, the Italian Men’s Professional Volleyball League.
Volleyball World’s partnership will focus on leveraging the SuperLega and Lega Volley domestic TV rights. In addition, the partnership will aim to accelerate the development of the overall SuperLega product with a focus on gameday presentation, fan experience, digital opportunities, sponsors’ visibility and much more.
Furthermore, VBTV, the new subscription based streaming channel from Volleyball World, will showcase additional digital content from the League, exposing Superlega to an even greater audience. VBTV demonstrated its new cutting-edge TV production during the most recent edition of the Volleyball Nations League (VNL) in Rimini, Italy last June and July.
Volleyball World is the newly formed commercial driver for the sport of volleyball around the world, and aims to increase the profile and popularity of the sport through fresh investment for the benefit of fans, players, professional leagues and National Federations. Volleyball World is responsible for the commercial operation of key volleyball and beach volleyball international events, including: the World Championships, Olympic Qualifiers, Volleyball Nations League and Beach Volleyball World Tour.
Volleyball World CEO, Finn Taylor said:
“Volleyball World’s mission is to drive commercial growth within the sport by focusing on the volleyball product, fan experience, media, sports data/digital opportunities and sponsorship. This will ensure the long-term success of volleyball and deliver lasting legacies for the whole ecosystem of the sport.
“We are delighted to have taken another huge step on this journey by partnering with the Italian men’s professional Volleyball League. Of course, there is still much work to be done, but I have no doubt that this partnership will be incredibly successful and bring benefits to all stakeholders including the players and fans.”
Volleyball World Chief Business Officer, Guido Betti said:
“The Italian Men’s Professional Volleyball League is already among the best men’s leagues in the world. And yet, there is a huge untapped fanbase and commercial potential both domestically in Italy and worldwide.
“As part of our commitment to improve media production from the offset, this journey immediately started with the acquisition of media rights. The ultimate goal is to improve the overall product and commercial value of the league to enable fans in Italy and globally to access and enjoy one of the best volleyball leagues in the world.”
Italian Volleyball League President Massimo Righi said:
“This partnership with the Volleyball World is the result of months of strong negotiations. However, from the very beginning, we understood the enormous potential of this deal. We are taking this path with passion, happiness and enthusiasm, being once again together and aligned with the FIVB and with the support of one of the strongest private equity companies investing into sport, we can secure more visibility for our league and our clubs”.
Volleyball World is a joint partnership between the International Volleyball Federation (FIVB) and CVC Capital Partners which has extensive experience in the world of sports through investment into sports businesses, including Formula 1, Moto GP and rugby. The FIVB, as the majority shareholder of Volleyball World, remains the sole governing body for the sport of volleyball around the world.