The new Lega Pallavolo Serie A logo was presented this morning. The first step in the strategic work was officially presented: the rebranding project, which involved both the restyling of the institutional logo, specifically the introduction of a new, distinctive pictogram, and the creation of a strong, powerful, and incisive narrative and communication platform aimed at best representing the club’s distinctive characteristics, uniqueness, and identity, as well as fostering a sense of belonging and strengthening its value in both the direct and indirect competitive arena. The Cisterna Volley management attended the project’s presentation conference, held at the Zanhotel & Meeting Centergross in Bentivoglio (Bologna), in an event dedicated to media and partners.
The new logo features three key elements: a central, dynamic pictogram, in line with the iconic approach of contemporary rebrands; an important color, part of a color palette with several reference Pantones that will accompany the diverse creative expressions of the Lega Pallavolo Serie A; finally, a modern, slender, institutional and versatile font.
