13 Superleague clubs who took part of last SuperLega Credem Banca 2020-21 tournament reached a € 10,26 millions of value, with an average of € 784.000 per club.
The values is 19% of the totale revenues of SuperLega which was € 54 millions.
The standings of “brand value” is different to the sport standings, because it mention the results together with the tradition and the marketing strategy.
President Massimo Righi said: “our presidens know how to give value to their clubs, and this is interesting, this is a double way to understand our value as League. We invested alot in strategies, giving more value to the histories and the communication power of every single club”.
Giovanni Palazzi, CEO of StageUp, who made the research: “one of the most important marketing consultants in the world, Simon Sinek, said that people doesn’t buy what you do, but why you do. That’s why we put big focus on the value of the brand, where the sport activity is only a part of the moves of a club. If a club is attractive, it is not only because his sport goals, but also for his economic potential, that’s why the media rights, the tv rights, the licensing, the communication plans of every club, and last but not least, the relationships with the fans and the territory, are fundamental for the grow and the steps up of the movement of the League”.
