Encouraging numbers that best represent the growth on and off the field of the Credem Banca SuperLega and Del Monte® events: these are the results of the predictive survey “The Future of Sponsorship,” conducted by StageUp in collaboration with ChainOn, which analyzed the evolution of the sponsorship market over the three-year period 2024-2026.
The topics covered included sports sponsorships in Italy: the trend confirms growth and is poised to reach €1,127 million this year. The Credem Banca SuperLega market has been the protagonist, over the three-year period highlighted, of a “positive and continuous trend,” recording an overall increase of 16%.
Furthermore, revenue per team is among the highest in the entire analysis. When comparing total revenue to the number of participating teams, the SuperLega confirms its position among the best-performing sports organizations in the country. With 12 clubs participating, the top men’s volleyball league boasts one of the highest average team revenues and one of the most significant growth trends among the major Italian sports leagues.
This particularly significant result demonstrates the strength of the movement and the growing interest of sponsors in the Super League.
